2
Step 2 of 6

What your business is worth, and the plan to get more for it.

We value your company the way a buyer will, from real closed transactions rather than a rule of thumb, then build the strategy that decides who we approach, what we lead with and when we go.

WHERE THIS SITS
1
Confidential consultation
2
Valuation & strategy
3
Finding the right buyer
4
Letter of intent
5
Due diligence
6
Closing & beyond
What it is

Valuation & strategy, defined.

Valuation is the analysis that produces a defensible range for your company, built from transactions we have actually closed in your industry, adjusted for the quality of what you own.

Strategy is what we do with that number: which buyers we approach, in what order, what story the business tells, and what we fix before anyone sees it.

Why it matters to you

This is where owners gain or lose ground.

A range is the truth. Anyone who gives you a single number before reading your financials is guessing, and a guess that is too high costs you a year and a guess that is too low costs you real money.

The strategy is where most of the value is won or lost. The same company taken to the wrong five buyers, in the wrong month, with the wrong story, sells for materially less.

What KAC does

Our job at this step.

✓
Normalizes your earnings the way a buyer will, including the add-backs they will accept and the ones they will not.
✓
Benchmarks against real comparable transactions, not published averages.
✓
Identifies which of the six value drivers are helping you and which are costing you.
✓
Sets the target range and the walk-away number before any buyer is contacted.
✓
Builds the go-to-market timeline around your life, not the calendar.
What goes wrong

Three mistakes we see again and again.

COMMON MISTAKE

Believing a single number

Value is a range and a competitive process decides where inside it you land. A precise number offered early is a sales tactic.

COMMON MISTAKE

Using a revenue multiple

Two companies at the same revenue can differ by millions in price. Buyers pay on earnings quality, retention and density.

COMMON MISTAKE

Skipping cleanup to move faster

Every dollar of unverifiable earnings gets discounted, often by several times its value.

You only sell once. Do it with control.

Schedule a call with Kemp