
You sell once. They buy every week.
That asymmetry is the single biggest reason owners leave money on the table. Level the Field! is Kemp Anderson’s account of thirty years on both sides of it: as an operator who sold his own company, as an acquirer for Middleton, Rollins (Orkin) and Scotts, and as the advisor who now sits on the seller’s side only.
Written for the owner, not the banker.
No jargon for its own sake, no theory. Every chapter answers a question owners actually ask, in the order they tend to ask it.
Owners two to three years out
The chapters on valuation drivers and readiness are worth the most when there is still time to act on them.
Owners with an offer in hand
Read chapters five and seven before you sign anything, particularly the section on exclusivity.
Owners who are simply curious
No obligation attached. Plenty of readers decide the right answer is to keep building, and that is a good outcome too.
Paperback or ebook.
The ebook arrives by email. The paperback is mailed to you. Ordering the book does not put you on a call list.