Lawn & landscape

Sell your lawn care business for what it's really worth.

Lawn and landscape trades on the same fundamentals as pest control: recurring programs, route density and retention. The difference is seasonality and crew dependence, and those are exactly the two things a buyer will try to discount.

Get a confidential valuation

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Kemp Anderson
Built in the green industry

An advisor who has run the routes.

Kemp Anderson spent his career inside route-based home services (pest, termite and lawn), including acquisitions and business development for Rollins, Orkin and Scotts Miracle-Gro. He has bought lawn businesses and sold them. He knows how a buyer builds their model, and which assumptions are negotiable.

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The market

Lawn is consolidating, from two directions at once.

Lawn platforms are buying density, and pest companies are buying lawn to cross-sell into the customers they already serve. Two hungry buyer pools competing for the same book is the best position a seller can be in, but only if both pools know your business exists.

Lawn platforms

TruGreen and investor-backed lawn consolidators buy program count and density in markets where they want scale.

Pest companies adding lawn

A pest operator with your customers already on the books can justify paying more for your programs than a pure-play lawn buyer.

Regional operators

Well-capitalized regionals move quickly and pay up to defend a market they already dominate.

Valuation

How much is your lawn care business worth?

Program count, renewal and retention rates, prepay mix, route density, crew tenure and the seasonal earnings curve all move the number. We normalize a full year of earnings and value your company against real closed transactions. Values will vary, and the honest answer starts with your books.

Estimate your value
What we bring

What we bring to a lawn care engagement.

Programs valued as recurring revenue

Annual and prepaid programs, renewal rates and revenue per customer are presented the way buyers underwrite recurring revenue, not as a pile of jobs.

Seasonality normalized

A buyer will model your weakest quarter. We build the full-year picture, with the working-capital swing explained before it becomes an argument.

Crew and licensing risk answered up front

Applicator licenses, crew tenure and who runs the business after you leave are addressed in the materials, not left for diligence to discover.

Two buyer pools, one process

Lawn platforms and pest acquirers approached simultaneously under NDA, so the higher valuation reveals itself.

Who we represent

Every corner of lawn and landscape.

Lawn fertilization & weed control
Lawn & ornamental
Mosquito & tick
Irrigation
Tree & shrub care
Commercial landscape maintenance
Aeration & seeding
Pest add-on programs
FAQ

Questions lawn care owners ask.

What multiple do lawn care companies sell for?
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Lawn businesses are valued on a multiple of normalized earnings, and the range is wide. Program-based companies with strong retention and tight routes sit at the top of it; job-based companies with churn sit near the bottom. See what multiple you should expect.

Does seasonality lower my price?
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It affects working capital and deal timing more than the multiple. What buyers pay for is a program base that renews and a full-year earnings picture that holds up under scrutiny.

How are prepaid programs treated in a sale?
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Prepaid revenue is unearned at closing and shows up in the working-capital true-up. Handled early, it is routine. Discovered late, it costs real money at the closing table.

Is my business worth more to a pest buyer or a lawn buyer?
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Frequently a pest buyer, because they can cross-sell your customers immediately. That is exactly why we take a lawn book to both pools rather than assuming.

Will my crews know I am selling?
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Not unless you tell them. Buyers see a blind profile and sign an NDA before they learn your name.

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Kemp knew every buyer worth calling and exactly what each one would pay attention to. We ended up with more than one real offer and the freedom to choose.

Represented seller · Lawn & ornamental division

You only sell once. Do it with control.

Schedule a call with Kemp